I’ve become even more intrigued by Beijing’s IKEA after learning from Yimei that the one she visits in Shanghai is quite different (i.e. much more orderly and conventional). I guess these scenes are perhaps truly unique to this city.
Hopefully the following snapshots give some idea of how Swedish marketing genius and Beijinger attitude have mixed to turn a multi-storey shopping complex into something that feels far more like a community centre/social hotspot/family lounge. It really is a fascinating, if somewhat overwhelming, place.
Allow me to take you on a short guided tour…
Here’s the common room for recreation:
Well, this works as a common room too:
Here’s a transit lounge/waiting area:
An awkward dinner party:
A romantic getaway for two:
A patio social:
A corner for a good old heart-to-heart (all it’s missing is tea or coffee):
A cozy book-filled corner for a kid to have a daydream or two:
An office space if you’ve some urgent paperwork to catch up on, like these two apparently do:
Some nicely furnished family nooks:
Plenty of spots for general chilling (/furniture fatigue recovery):
Easily accessible napping areas:
And lastly, quite a few people find a time and place for some thoughtfulness or detachment from it all: