I’ve become even more intrigued by Beijing’s IKEA after learning from Yimei that the one she visits in Shanghai is quite different (i.e. much more orderly and conventional). I guess these scenes are perhaps truly unique to this city.
Hopefully the following snapshots give some idea of how Swedish marketing genius and Beijinger attitude have mixed to turn a multi-storey shopping complex into something that feels far more like a community centre/social hotspot/family lounge. It really is a fascinating, if somewhat overwhelming, place.
Allow me to take you on a short guided tour…
Here’s the common room for recreation:

Well, this works as a common room too:

Here’s a transit lounge/waiting area:

An awkward dinner party:

A romantic getaway for two:













